Building Relationships through Customer Loyalty

Customer relationship management (CRM) is an approach to managing a company’s interaction with current and future customers. The CRM approach tries to analyze data about customers’ history with a company, in order to better improve business relationships with customers, specifically focusing on retaining customers, in order to drive sales growth. One important aspect of the CRM approach is the systems …

Risky Undertaking

An adventure is an exciting or unusual experience. It may also be a bold, usually risky undertaking, with an uncertain outcome. Adventures may be activities with some potential for physical danger such as exploring, skydiving, mountain climbing, river rafting or participating in extreme sports. The term also broadly refers to any enterprise that is potentially fraught with physical, financial or …